privacy policy

We at Naughty MatchMaking ("we" or "NaughtyMatchMaking.com") have created this privacy policy to demonstrate our firm commitment to protecting your personal information and informing you about how we handle it. This privacy policy only applies to transactions and activities in which you engage, and data gathered, on the NaughtyMatchMaking.com Website and double blind email communications between NaughtyMatchMaking.com members (collectively, the "Site") but does not apply to any other Website or offline point of contact between NaughtyMatchMaking.com, or any other company, and consumers. Please review this privacy policy periodically as we may modify it from time to time. This privacy policy was last revised on March 21, 2003. Each time you visit the Site or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time.

Collection of your IP Address

Like most e-commerce Websites, each time you visit our Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you.

Placing of Cookies

Like most Websites, the Site uses cookies to keep track of your purchases and other activity on the Site and enhance your experience on the Site. We also use cookies to deliver content specific to your interests, to save your password, and if you choose, to save other personal and financial information so you do not have to re-enter it each time you visit our site. Third party advertisers on the Site may also place or read cookies on your browser. If you are uncomfortable with this, you can disable all cookies through your browser settings. Your enjoyment of our site won't be affected if you have set your browser to reject cookies.

Information We Collect From You

When you register to use any Lavalife service you will be asked for some general identifying information which will enable us to provide you with this individualized service. We gather contact information (like your email address), demographic information (like your city of residence or age). We may share some of this information for our own research purposes with our professional advisors or consultants and third party partners, however the information shared will be limited to non-personally identifying demographic information shared under cover of a confidentiality agreement. If you choose to become a Full Member, we collect financial information (like your credit card number and expiry date). We will only use this information in the course of providing our service to you.

Once you have registered, you will be given the option of creating a pseudonymous profile (nickname and personal description) within any of our communities where your gender is applicable. Depending on which community you choose, you will be asked for some personal but non-identifying information to complete your profile (i.e. whether you have dependants, height, body type, race, religion, whether you smoke, etc). This information is not linked in any way to your personally identifiable information, for other members to see. Obviously, if you provide us with a photograph or video some of your information may become personally identifiable information.

How We Use Personal Information

We use your email address and your other personal information to help us efficiently operate the Site, to contact you in connection with your transactions and other activities on the Site (including, but not limited to, confirmation emails or important news that could affect your relationship with NaughtyMatchMaking.com), and to forward messages to you from other NaughtyMatchMaking.com users. These types of communications, are known as "Operational Communications." In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers.

We also use personal information to send you newsletters, information, offers and other promotional materials for NaughtyMatchMaking.com’s or third parties' goods or services. We attempt to send you offers that are of value to you, such as discounts, exclusive offers or special event information. The Site provides you with options to decline to receive communications from NaughtyMatchMaking.com (other than those contained in Operational Communications). Some of these options may only be for a certain category of communications; others may be more general. By posting a Portrait on the Site, you are opting in to receive the NaughtyMatchMaking.com by email. To stop receiving NaughtyMatchMaking.com by email, go to the "Email Options" section of your account settings and cancel email newsletters.

To operate the Site, including processing your transactions and supporting your activities on the Site, we may share your personal information with our agents, representatives, contractors and service providers so they can provide us with support services such as authorization of credit card transactions, email origination, receipt or support services, customer relationship management services, order fulfillment and sweepstakes and promotional fulfillment. We require these entities not to use your information for any other purpose.

Any third party with whom we are allowed to share your personal information is authorized to use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Those who contact you will need to be instructed directly by you regarding your preferences for the use of your personal information by them.

How long do we keep the information?

We keep the information you have given us for as long as you are a member on the site or for as long as we are required to do so by law, which ever is longer.

How We Use Financial Information

We use your financial information to check your qualifications, to bill you for products and services and to enable you to participate in discount, rebate and similar programs in which you may elect to participate. By making a purchase, or engaging in any other kind of activity or transaction that uses financial information, on the Site, you consent to our providing your financial information to our service providers and to such third parties as we determine are necessary to support and process your activities and transactions, as well as to your credit card issuer for their purposes. These third parties may include the credit card companies and banking institutions used to process and support the transaction or activity. By purchasing, or registering or making reservations for, products or services of third parties offered on the Site, or by participating in programs offered on the Site that are administered by third parties and that require you to submit financial information in order to use them, you also consent to our providing your financial information to those third parties. Additionally, if the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your financial information with the associated Co-Branded Company. Any of these various third parties (including Co-Branded Companies) may be authorized to use your financial information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions.

Further Questions

If you have any questions or concerns about this privacy policy, the practices of the Site, or your dealings with the Site, you can contact us at admin@naughtymatchmaking.com